Why does this mascot appeals to kids so much?

We attended a birthday party this afternoon at Jollibee Regalado (Fairview). The moment this big bug entered the door all the kids went gaga over him. And yes, my little girl is one of his so many "fans". She couldn't take her eyes off him..she follows him every where he goes. She even asked me to have a picture taken with him. She love him so much, lol!

Anyway, here's her picture taken with him.

A pose with Jollibee

Pa cute pose